A prospective client becomes a customer only when this person makes a purchase. Who doesn’t want to convert a prospective shopper to a customer. Every entrepreneur hopes (and works for) increasing that look-to-buy ratio because it is a fact there are more people who window shop than those who actually buy.
Perking up the conversion rate is an everyday challenge for every entrepreneur. When it comes to convincing, there’s not much difference between a compulsive buyer or a discerning buyer. They still need to be converted into finalizing that transaction. Convincing is all about making the product interesting and easy for them to buy and that’s when marketing and advertising comes in.
Introducing the product to a prospective customer with enough force to leave an impression. It should be intense enough to plant the idea in their heads that they do want it. Product sales depend a lot on how well it eclipses the competition. And now that the arena to promote and sell had expanded virally into cyberspace, the use of websites and how they are received have become a whole new industry that keep evolving.
Efficiency rates may just climb up to desired levels with the use of graphics. There are so many other use of graphic, the most basic of which is to provide a refreshing break from the monotony of written text. The smart use of graphic on the web design usually spells the difference on whether the prospective buyer will eventually fill that shopping cart and keep coming back for more. Once you have chosen the web design accurately and effectively, and if it reflects the best features of your products, you’re on the first step to the ladder of entrepreneurial success.
Visual language, of which graphics are just one of its many forms, works very well with this generation of consumers who have been born and raised with so many media options and unparalleled access to information. Info graphics are really meant to communicate concepts that would take pages of text in a more interesting, quicker, and clearer way. And since some concepts are too unwieldy when presented with words, use of graphics have become indispensable in marketing and advertising products and services.
If given the choice between a company that has its own riveting logo and another that uses a generic avatar or thumbnail, a shopper would probably choose the one with a logo. If given the choice between reading a page filled with line after line of words and one with stimulating photographs, pictograms, or caricatures, a browser –especially one from this generation—will most definitely choose the second one.
But uploading just any image would not assure sales conversion. Every image on the page must be relevant because images are meant to support the content, and not just be a page decoration. The right image and graphic will also be playing a significant role in increasing traffic to the site through search engines. The appropriate and smart use of graphics may just spell the difference between a random visit and actual purchase.
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The human eye naturally drifts towards images, which is why it’s important to use graphics as a kind of visual highlight to advertise your product. One thing I had to realize when I set up my first blog was that I had to use high-quality graphics, but they didn’t have to come with a high-quality price tag.
Very Right Said Katharina,
Quality work doesn’t come with price tag. It is quality of work that speaks and keep the client repeated. Secondly when it comes to blog design human eye is more prone to images and graphics it help them to stay on the pages. This means you can also reduce bounce rate too.
That one is a class article. I just got a thought by Steve Jobs, the late CEO of Apple, once made the wise observation that “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new.”
Regardless of what your product is, one thing you have in common with everyone else trying to sell something online is that you’ll need to use graphics to promote it.
Thanks Marty for appreciating the post. It is true that any business houses need lots of effort to bring in customers choice and keep well tuned to the same. The choices and preferences are volatile and keeps on changing. Secondly competitions also has made the process of selling tougher. You need to be unique both in terms of design and USP
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